Especially to Blogger users who find it easier to incorporate Adsense, having ads on your page is a great revenue that will bring more to your pocket than what you usually can with your website alone.
However, just in case you still missed it, these ads do actually have some specific measures to be met before they can perform at their best.
Perhaps the most widely used word today in handling elements of a web page is optimization, and with AdSense, it is also quite applicable.
Optimizing your ads on your website is already getting trickier these days, but following these guidelines can help you maximize your earnings. Optimizing your ads aside from your website elements alone will not only make you look more abundant with resources, but can even be capable of doubling your income, most of which can be sourced from having ads alone.
1. Go For More Valuable Content And Pages.
Since AdSense is more based and is more working on keywords being provided, you must go for a website that iscontent-rich.
This may sound like you need to really aim for quantity of content, but on the long run, you must not forget to make each of these posts valuable enough (quality) yet optimized for SEO purposes (which affect AdSense advertising).
Each of your posts must contain specific keywords, and of course, must cater to your niche.
Getting a good number of content is also logical and practical: the more content you have, the more answers then that you can provide, and ultimately, the better chance for you (and your ads) to be seen.
And talking about value of content, it is in that way wherein you can gain more good traffic, and by having a good flow of traffic to your site, you also gain a better chance of selling your ads.
2. Blend Your Ads With Your Site’s Layout
There’s always a surprising increase in revenue if you start tweaking your ads and make each of ad units appear as if it is really a part of your design. Make your ads background and foreground colors match to your site design’s theme, and you must maintain a good visibility with texts properly put into the light of contrast. For example..
- Your ads background color should have the same color as your site’s background. If the background color of your site’s page is white… thus the background of your ad should be in color white as well.
- The title should have the same color as your links or headings
- The text should match the color of your website’s text.
3. Position Your Ads Above The Fold
Above the fold is the area you immediately see when you visit a website, which is considered the “more” valueable content than below the fold. Here’s a visual example for you:
But this doesn’t mean you should locate your ads before your content, that would make your site looks unpleasant. Wrapping your ads around your content is a great way to make your ads appear like they are a part of the whole design and marketing strategy you are trying to maintain while serving your ads above the fold. This could also get you a higher CTR.
As Google says, you should implement your ads close to the content that your users are interested in, which means, you should place them next to the content, not BEFORE the content. Here’s an example (taken from Google):
Look at how I implement my ads in this article… I wrapped it around the content at the top right and a one 300 x 250 pixels at the right sidebar then a “Text Ad Only” format at the end of the article. It works pretty well for me. You can also experiment with your ads position.. as long as you implement your first main ad unit ABOVE the fold.
4. Use Custom Channels To Track Your Ads Performance.
This probably is the most time-consuming method here, but I assume every successful blogger and website owner(including me) have undergone this process. Creating unique channel for each single ad units allows you to view your performance that will help you track which ad size, ad location or color performs well.
For example, I’ll create a channel called “web-design-page-ad” for an ad unit to my “web design” page and another different channel called “blog-page-page-ad” to my “blogging” page.
In this way, I can monitor the progress of my “web design page” versus my “blogging page” and I’ll be able to compare the amount of clicks, impressions and earnings. This will easily help you determine which ad to keep and which one to adjust or eliminate
Also, using custom channels is a way to allow targetable ad placement, which means advertisers can specifically choose to target their ads.
But, how do you create custom channels anyway?
You should have an ad unit created before creating channels..
- Login to your Adsense account, then go to “My Ads”
- Click “Custom Channels” then click “New custom channel” button
- Name your channel. Try to be specific when naming. For example, the ad size is 336 x 250 pixels and you want to place it on your homepage only. Label it “SiteNameHere, 336, Homepage”.
- Now, it’s time to add ad units to your channel. You can more than 1, of course.
- Click to check “Targeting”, this way you’re allowing ad unit to be visible to advertisers looking to target their ads.
- Be as specific and accurate as possible when naming your channel, where it appears and it’s description.
- Click “Save” and you’re done!
Here’s the custom channel I just made!
5. Aim For High-Selling Keywords.
Remember that Google hooks up ads to your website depending on the theme or niche you are into. If you show Google and other search engines that your site is ‘intact’ with the right set of keywords, then the more appropriate and even high-selling ads will be pinned on your site.
Try to make each of your website’s pages optimized with keywords.
Keywords ranging from page to page don’t have to be repeated; use highly relevant and even highly searched(hence highly paid as well) keywords to complete each page’s meta keywords list.
If you are finding trouble, there are some free Google tools such as the new Keyword Planner that will help you out in this very essential SEO element.
And just to add, you might want to consider the density of your keywords aside from having keywords and key phrases alone. Keyword density refers to the way your keywords are being used, arranged (word by word), and placed in relation to each other.
If you have a good keyword density without sounding too generic nor spammy, then your keywords will have a better chance to be interpreted better by crawlers from search engines.
6. Using Adsense Search Boxes.
Google says it’s fine to have two search boxes aside from the internal search box that you have on your site. Having a little more than one search box may feel overwhelming at once, but you would not know if a visitor would find it useful.
I would highly recommend positioning your extra search box within the navigation bar of your page.
Though again you may need to track the stats and experiment along the way, the key here is that you must make your search box visible and timely.
Taking as an example, you may want to include another search box at the bottom of each content, just in case a reader would still ask for something else after reading the post.
7. Link Within Your Site.
This may sound too basic, but this works if you want to make more impression with your ads. The methodology here is simple: you help your visitors by providing links leading to other highly relevant content within your site.
Since each page of your site can come with its own set of advertisements, you can then offer more options for your visitors to look upon as their probable solution.
8. Filter Existing And Incoming Ads.
Though you may be quite sure that you have fully optimized your website within a single niche and focus, you cannot still find Google to be absolutely intelligent with the way it puts ads on your website.
Just in case you encounter a less helpful or irrelevant ad, quickly filter it out to give place to a better one.
If an ad is selling better than the other, don’t hesitate also to have their positions switched..
The ads on your website can be a stronger income for you if you learn to handle them to your advantage. By optimizing an ad’s looks and position, and by making your website appropriate and ready for the best ads, you can ensure that you don’t only get a good flow of revenue, but also a better amount of traffic that will push you to do more.