Graphic design is a fundamental part of web design. It is the creative spirit of your site and encompasses everything from back ground images and button controls to color scheme, text style, and graphics.

While completing the graphic design of your site, you may make use of 3D modeling, animation, digital photo manipulation, or hundreds of other elements. It is important to keep in mind the purpose of your site and its intended audience and to create your design accordingly.

If you like this article, you might be interested in some of our older articles on Free MAC Apps For Graphic Designers, Top Blog Design Mistakes, Encouraging Others to Link to Your Blog, and Professional Website Planning.

An ideal graphic design can give a huge boost to your website by increasing its visual appeal, professionalism, and usability. Visual appeal is vital to web design because it promotes communication of ideas to your viewers by stimulating aesthetic senses and increasing a feeling of connection. Effective graphic design also lends an air of professionalism to your site. Visitors are more likely to consider your content worthy of reading if the overall website gives an appearance of authority on the subject. Finally, good graphic design increases the usability of your site. Web visitors often have little patience for complex or confusing sites and will move on fairly quickly. You can encourage viewers to stay on your site by using graphic design to keep navigation simple, making sure your graphics are content appropriate, and choosing eye-pleasing colors and text styles.

In order to gain all these graphic design advantages for your website, avoid making these common mistakes:

1. Placing Distracting Elements Like Animation or Flashing Items Near Important Content

Distracting elements can draw your viewer’s eye away from your content and make it impossible for them to take away your intended information.

2. Using Little Text Boxes With Scroll Bars To Deliver Content

This one is self explanatory if you have ever visited a site that crams all of its content into tiny boxes. After a few seconds of scrolling at most, many visitors will move on in search of an easier-to-read choice.

3. Choosing Overly Busy Or Colorful Backgrounds

A background that makes it difficult or impossible to read your content will not only drive visitors away but will also give them a headache.

4. Using Very Long Introductions or Animations

This goes back to the short attention span issue. If your intro is longer than a few seconds, many of your visitors will lose interest and move on to another site that delivers content more quickly.

5. Taking Minimalism To The Extreme

A minimalist approach can create a professional, polished look but if it is taken too far your website will appear boring and amateurish.

6. Using Mismatched Graphics

Choose graphics that follow a theme. Using graphics that span time periods, color schemes, or styles detracts from your content and your site’s credibility.

7. Including Too Few Graphics

Very long units of text unbroken by graphics can be as unappealing as too many graphics. A quality website has a nice balance of text, graphics, and other utilities to keep viewers interested and involved.

8. Choosing Graphics That Are Completely Unrelated To Your Content

The graphics on your site should enhance your content and should never be used gratuitously. Placing a picture of a girl in a bikini on your site about home repairs will NOT encourage people to read your content. Make sure your graphics are related to your content and that they provide a visual stimulus that will help viewers remember your site.