You’ve had your website built by a professional web design agency. You’ve done some business through it, some very good business. You’ve even used the Internet for research to see what changes you can make for SEO purposes. You’ve looked at Meta tags, building links and using keywords; so what can a real SEO agency do for you?

The real question you should be asking yourself is, what else can you do to increase your rankings and your return on investment? That’s the real key, your ROI. If you’re not making sales and generating leads through your website, then it isn’t working for you. No matter how much money you have spent and how much online research you have done into SEO, without your website paying its way, it’s all been for nothing.

A professional SEO company will look at your competitors to see where you are situated in the marketplace. You may even be surprised to find that the competitors you thought you were competing against aren’t your real competition at all. A professional SEO company will also look at the keywords you have been targeting for your own SEO and decide whether they are the best ones to focus on. After all, there’s no point ranking number one in Google for a key phrase if nobody searches for it.

The main difference between a professional SEO company and utilising advice that you have picked up on the Internet is strategy. SEO strategy is the key to success, and a professional SEO company will devise an SEO strategy for your website, highlighting areas that need improving and setting targets for your improvements in the way of rankings, traffic and conversions.