“The right images can help designers guide user’s eyes. If models are used, make them look towards the product image, the logo (brand) or the text. This will increase the product awareness and have the desired effect.”
Images can not only guide the user’s focus, but also explain a lot about the product in just few seconds – better than words could describe it. An extremely well-known example is Square, a smartphone application that allows you to accept credit card payments through your mobile phone or tablet by using a small device.
The product is described in so many ways by a simple image
As you can see in the image above, the visitors understand many things about the product in just a few seconds. After looking at this picture they already know how the card reader attaches to the device, how big it is, what devices it works with (it also works with Android, but it is quite difficult to show that too), how to swipe the credit card and what appears on the screen of the device when the card is swiped. Lots of long, boring paragraphs would have to be written (and obviously read by the visitors) in order to understand this information. Instead, a picture says it all. This is a classic, brilliant example of effective use of images!
Another good example is showed below, how Apple sometimes advertises their MacBook Air product. We all know it’s small, light and beautiful. Well if you didn’t know it, you’ll get the idea in a millisecond by looking at the minimalistic ad below.
Macbook Air simple, yet effective image advertising