Web design and Internet Marketing Specialist, Charly Caldwell II, Founder & President of Internet Services Group of Florida, LLC recently gave a presentation about social media and mew media marketing to national real estate firm, Sellstate. Charly has been giving two to three presentations per month online and in Florida.
“What’s really interesting is that this opportunity was born from an online news release–one of our forms new media marketing! A real estate broker in Southwest Florida did an online search for the phrase 'social media' and found our news release, calling me immediately after seeing our release. Within a week, I spoke to 35 people at her monthly agent meeting. As soon as that presentation ended, the broker recommended me to Sellstate National to make the presentation again, only on a bigger level. Talk about the power the Internet! It’s amazing!” says Charly.
As so many are finding, a well structured new media campaign started in the morning can generate leads and give deliver by lunch.
As a result of the boom in inquiries and new media business, Charly and ISG have added a dedicated Web Marketing Team to keep up with the demand. More and more people are switching from traditional advertising (print, radio and television) to new media because it works so well along with the fact that it’s completely measurable.
Remarks Charly, “Millions of people are making buying decisions from their iPhones, Facebook, Twitter, and the search engines, such as Google–if you’re not on board, you're missing out, BIG TIME! As many are finding, traditional media, such as the phone book, newspaper ads, flyers, and even TV and radio are generating less activity than they used to. Statistics show more and more people are using the web to find answers and contact companies”.