The Mozilla open mobile project “Boot to Gecko” now has the official name Firefox OS.
It has won the support of a crew of global carriers, with the first Firefox OS phones set to launch early next year in Brazil, through Telefónica’s Vivo.
Want to make a call? HTML5. Want to send a message? HTML5. Want to play a game? HTML5.
The push toward HTML5 as a broader mobile platform comes at a time when some early advocates seem to be moving away from mobile Web applications out of frustration with their performance. For instance, the new version of the Facebook iPhone app has reportedly been rebuilt specifically for iOS to make it much faster. Previous versions had been built around HTML5 in the interest of compatibility across fragmented mobile platforms.
But Mozilla is doubling down on the Web. The named reference to Mozilla’s biggest brand is purposeful. Much as the Firefox browser targeted Internet Explorer, so Firefox OS is a major project meant to disrupt the existing smartphone leaders.
In this case, that’s iOS, Android and Windows Phone — where the operating systems and apps are not as open and compatible as Mozilla and its partners would like.
Firefox OS isn’t going to try to compete with the high end of the market, but rather with entry-level phones at relatively low prices, Mozilla has said. The thrust is to engage first-time smartphone users in emerging markets around the world.
The carrier partners on record supporting the project are now Deutsche Telekom, Smart, Sprint, Telecom Italia, Telefónica, Telenor and Etisalat.
Telefónica and Deutsche Telekom’s Innovation Labs had previously gone public with support for the project in February at Mobile World Congress.
The first Firefox OS devices will be made by TCL Communication Technology/Alcatel One Touch and ZTE, with Snapdragon processors from Qualcomm.