June 06, 2011

By Carrie Schmelkin , TMCnet Web Editor

Digital content services provider NewBay has added new features and enhancements to its award-winning LifeCache Social Networking Gateway (News – Alert) (SNG), including HTML5 capability.

The latest SNG release offers support for real-time notifications and HTML5 to increase user engagement of services across multiple devices and improve time to market for service launch. Moreover, NewBay has added new connectors including Twitpic (News – Alert), TwitGoo and yfrog to help expand the reach of the social networking experience for operators, device makers and application developers, according to company officials.

“LifeCache SNG supports socially-enabled, connected services and allows operators and device makers to deliver a consistent user experience, thereby simplifying application development,” John McGuire, senior product manager at NewBay, said in a statement. “This latest release of LifeCache SNG demonstrates NewBay’s continued commitment to improving the usability, accessibility and reliability of our digital content services, increasing service engagement and customer lifetime value.”

HTML5 support was primarily introduced to deliver easy service portability to any connected consumer device, and to provide a richer, interactive user experience natively in the browser, explain company officials. Clients can now become fully mobile as they can enjoy client side databases, geo-location capability, advanced animation techniques, and media rendering.

Coupled with real-time notifications, HTML5 will be able to help developers build dynamic Web applications with responses to social networking activity fed directly back to the web page, eliminating the need for refresh.

In other HTML5 news, Ericom Software, a provider of Application Access and Desktop Virtualization solutions, announced the beta version of Ericom AccessNow.

Ericom AccessNow is the first pure HTML client that offers access to applications and desktops running on Windows Terminal Services / RDS / VDI platforms, including session-based applications, remote desktops, and virtual desktops running on Microsoft Hyper-V and other hypervisors.

“With this exciting and innovative product release related to pure HTML5 browser access to applications and desktops, we are proud to be the only company today providing this breakthrough technology, enabling applications and virtual desktop access to become more secure, flexible and above all – simple,” said Eran Heyman, CEO of Ericom Software, in a statement.

Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication’s social media initiatives. Carrie holds a bachelor’s degree in journalism and a bachelor’s degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves