You know the saying: “There’s no second chance to make a first impression”. True in dating, true on the web, although in dating you might get a shot at a second date. On the web you will not get clicked on a second time if the first impression is bad.
Let me ask you something. From the 10-15 totally new websites you visited today, in a matter of two seconds, how many of them can you remember? Most surely no more than 2. From the approximate 500 ads you saw today on the web, street, in the bus and in the shops, how many of them you remember? Most definitely not more than 5. This is because only few manage to create powerful emotions into you at the first glance.
Designs creating a powerful emotion are always easier to remember.
Your page should make it easy for visitors to find what they want. It should combine both usability and good interaction. Not more of one than the other.
A book has a table of contents. IKEA has a map of the shop. A website has the home page, which is a top-level overview of the website and its content. Don’t make them scroll too much to find information.
It is very easy to find out how good your home page works by checking the statistics in Google Analytics. If the exit or bounce rate is too high, then you must be doing something wrong. You need to be better at guiding your users to the right content.