1) Site Speed: Site speed has been a ranking factor in Google’s algorithm for some time now. In fact, web pages that download fast are given positive support from Google in terms of how a site page is to be ranked in their indices. Website pages that are bloated with extraneous scripting and code take longer to download or render in a browser window than optimized web pages . So, faster loading pages are good for both the end user and search engine ranking because the faster a page loads – the better the score.

2) Layouts: Standard layouts are not only expected by site visitors, but they are “comforting” elements we all expect to see. Using advanced scripting or overly “creative navigation” might leave users looking for the “Back” button on their browsers. For that reason, ensure navigation can be easily found on web pages so the entire site can be navigated easily. And, as a further suggestion, install a site map somewhere accessible to site visitors so they can see the entire site structure at-a-glance.

3) White Space: Never under-rate the value of “white space”. An overabundance of imagery, text or moving objects on any web page could take-away from the delivery of the message the page was meant to convey. Imagery is vitally important on any web page, but the space between text and imagery will help improve the delivery of the message and facilitate a good user experience.

4) Font: Certain fonts are best used for print and others can be best used for web pages because user monitor “resolution” settings can vary, making certain styles of fonts harder to read. For example a Sans-Serif font can be easier to read on a computer monitor and would be a better choice for web pages. Good designers install easy-to-read fonts on website pages for this reason.

5) Content: Last, but not least, it is essential to create unique and compelling content for any web page. Rambling on about technical terms or infinitely detailed material will not only reduce the effectiveness of the message, but it could also push visitors to look for the browser “Back” button and then on to the competition’s website. Give site visitors short but informative content utilizing a bullet format where ever possible. And – don’t forget to include good “Call-to-Action” prompts.