There is no way you’ll be able to fine tune your design in order to better fit your visitors if you have no idea who those visitors are. Understanding users is not easy, but it gets easier when you use tools such as Google Analytics to see their behaviour. This is a key tool to be used in order to spot things they are not pleased with or things they enjoy.
Finding out what your visitors look for on your webpage can also be done by looking at the keyword search in your analytics dashboard. You can see in this panel exactly what they’re searching for, and using this information you can find out what kind of people they are.
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You can also get into your readers’ minds by asking them questions. If you have a blog, then interacting with them should already be a part of your daily routine. There is a lot of valuable information you can get and this is really the best place to start. Ask questions, get their feedback, get their opinions about different things. This way you might not only find out who they are, but also find out ways to solve issues you have on your blog or website that you were unaware of.
Question them about what exactly it is they like about your site and why do they come back and don’t forget to ask about improvements they might approve of.
And if you really are into this “get to know your audience better,” but don’t know how to do it, then allow a company or a freelancer to do it. There are people out there who do this for a living and for a modest fee you can get somebody to do it for you.